Fox News Loses 39% Of Audience Year Over Year But Still Beats Rivals CNN And MSNBC
Fox News has lost a staggering 39% of its audience since last year but the news is even worse for CNN and MSNBC who lost even more. But the news wasn’t all bad as Fox still dominates the ratings and was the most watched cable network in the reporting period.
Fox News has a complicated relationship with former President Donald Trump and his base of supporters. Many will never go back to Fox after multiple inexplicable decisions from the station’s brass led them to turn on Newsmax and OANN.
From Adweek: Fox News’ year-over-year losses were sharper. The network shed -39% of its average total audience, -44% in the prime time demo, 39% in total day viewers and -44% in the total day demo.
Now, to be fair, Fox News set cable news records in Q2 2020. Tucker Carlson Tonight averaged more than 4.3 million total viewers per original broadcast, a quarterly record for a cable news show, and the network as a whole averaged 3.57 million viewers in prime time and 1.96 million in total day – also cable news records for quarterly viewership.
So, a steep decline in Q2 2021 was expected.
Compared to four years ago, (Q2 2017) Fox News slid by -7% in total prime time viewers, and -26% in the prime time demo. In total day, the network shed -19% in total day viewers and -35% in the total day demo.
Here are Fox News’ ratings for Q2 of 2021:
Prime time (Mon-Sun): 2,176,000 total viewers / 347,000 A25-54
Total day (Mon-Sun): 1,190,000 total viewers / 204,000 A25-54
Last Sunday Fox News’ Chris Wallace took some swipes at Trump and seemed to mock the former President which certainly won’t help the network.
From Yahoo:
Fox News anchor Chris Wallace observed Sunday that he seems to be much on the mind of former President Donald Trump.
During a wide-ranging interview on the network, “MediaBuzz” host Howard Kurtz discussed revelations in “Peril,” the new book by Washington Post journalists Bob Woodward and Robert Costa that examines Trump’s chaotic departure from office.
“Trump still takes shots at you over the first presidential debate you moderated last year, saying, ‘Oh, you didn’t have control,’” Kurtz told Wallace.
Chuckling, Wallace said: “For a landlord, I’m very grateful that I’m allowed to occupy so much space in Donald Trump’s brain rent-free. I’m not talking about him, but yet, he still wants to talk about the Sept. 29, 2020, debate.”
Asked who was at fault, Wallace pointed out that Trump interrupted Biden “145 times in 90 minutes.”
“I think that’s a world record,” he joked.
Fox News host Chris Wallace said GOP reps who made false claims about election fraud cannot appear on his Sunday show https://t.co/zWAdWqPkv1
— Manny Hood (@ManLeeHood) September 11, 2021
'Isn't That The Exact Opposite Of Follow The Science?': Chris Wallace Presses NIH Director On Biden's Rush To Secure COVID-19 Boostershttps://t.co/Rj4p6jMSUG
— Daily Caller (@DailyCaller) September 19, 2021
